User-orientated apps

31.08.2023

Author: Sandra Gehrig

In today's digital landscape, it is crucial to create apps that offer a unique and personalized experience. The art of app development lies in designing a user-friendly user interface. As a mobile app agency, we believe that users should not have to learn how to navigate an app – they should intuitively find their way. That’s why we place great importance on designing an appealing and seamless interface.

We strive to create a customer experience that is tailored to the individual needs of the target audience. This includes building a seamless customer journey, where, for example, a doctor's appointment can be scheduled via an app, and after the visit, important documents can be accessed conveniently within the app. Our focus is not only on end users but also on employees. As a mobile app agency, we also develop intuitive solutions for businesses – whether for internal tools or customer-facing applications. For example, a simple content management system should allow users to easily publish news within the app. Our apps are designed to be seamless and fully adapted to the unique requirements of all stakeholders.

In all the years we have been developing user-centred apps, we have come up against similar, recurring challenges time and time again. Below we summarise the three biggest obstacles and explain how we have integrated them into our development process.

1. Core teams tend to assume that they know exactly what their users want. But without a thorough validation of these assumptions, there is room for uncertainty. We therefore rely on user testing to ensure that we understand the actual needs of our target group. This iterative approach allows us to get feedback, make improvements and ensure that our apps meet the needs of our users.

2. A common mistake is to assume that all features need to be built into an app from the start. Instead, we prioritise and identify the most important use cases to achieve our customers' vision. By developing our apps in small iterations and introducing new features gradually, we significantly shorten time-to-market, can respond quickly to user feedback and needs, and make the project more manageable for investors.

3. Particularly in companies with different locations and heterogeneous core IT, the focus is often too strongly on technology, data and solutions and the app's use cases are «bent» towards these systems. In our approach, we always ask ourselves the following questions first: How can we create a seamless, digital customer Journey for end users and what use cases does the app need to include to contribute to this? Only then do we analyse the existing core systems. The systems can then be expanded to enable a seamless customer journey.

Methodology: Human-centred design

Our methodology is based on the human-centred design approach. We focus on understanding the problem from the target group's perspective, conduct extensive research to identify the challenges and then develop solutions to alleviate these challenges. By creating prototypes, we can test the effectiveness of our solutions early on and make adjustments if necessary. This process is a continuous cycle in which we work iteratively and ensure that we solve our target group's problem in the best possible way.

Procedure: Iterative approach in four phases

We generally realise software projects in four phases, which are tailored to the customer's requirements. The phase model facilitates the coordination and management of a project as well as the review of interim results on the way to the target solution.

• Phase 1 - Frame: In the initial frame phase, we work with the customer to define the problem they want to solve. To do this, we focus on the «why». By asking specific questions and conducting intensive customer surveys, we can identify the core problem.
• Phase 2 - Define: In the Define phase, we specify the relevant use cases in a detailed concept together with the customer in an iterative process. The functional, technical and organisational requirements are defined and documented in detail. At the same time, a design system is created with which the user interface is visualised and tested using clickable prototypes.
• Phase 3 - Realise: In the Realise phase, we develop the solution in an agile manner. Intermediate releases are made available to the customer on test systems at regular intervals, thus enabling a high level of transparency and flexibility with reprioritisation. At the end of the Realise phase, the solution is made available to the target customers together with the customer.
• Phase 4 - Scale: In the Scale phase, the solution is operated and continuously developed in line with customer requirements.

The most important tips for us when developing user-centred apps are:

1. Understand your target group: To understand the needs and problems of your end users, talk directly to your target group and conduct conversations and interviews.

2. Validate your prototype: Take suggestions for improvement from your users, learn from your experiences and adapt your app accordingly.

3. Develop agile: Focus on iterative development and carry out continuous tests. This allows you to identify weaknesses and potential for improvement at an early stage and ensure that your app offers an optimal user experience.

4. Develop continuously: App development is an ongoing process: ensure that your app is continuously developed and meets changing needs.

At jls, as a Mobile App Agency, we focus on user-centered development and adapt our methodology and approach accordingly to create apps that are not only functional but also provide an outstanding user experience. Our iterative approach allows us to continuously improve our apps and ensure they meet the needs of our users.