Transparent LED

Digital communication at the POS is an important factor for the success of companies. The use of suitable technologies at the right place within the customer journey is a decisive factor. In this blog post, we will explore the diverse potential of transparent LED as well as new trends and their possible applications.

Transparent LED displays were viewed critically for a long time, as they have an unattractive metal structure on the inside. The growing use of LEDs in retail as well as new reduced and bright retail concepts are leading to an increasing demand for implementations with transparent LEDs. They are also increasingly being used for artistic purposes.

Transparent LEDs are used in various areas. In retail in shop windows and indoors to display products and information simultaneously, creating a fascinating shopping experience. In architecture as transparent LED facades or large-scale shop window LEDs.

One trend is multidimensional presentations across several levels. Transparent LEDs are combined with conventional LED or video walls. The transparent LED forms the most visible level and the LED or video wall the background. The space in between can be used to place physical elements or products.

Audi's visual staging can be seen in this YouTube video. 

Technological developments such as transparent micro LEDs, which were presented at ISE 2024, or the transparent LEDs from Muxwave, in which an «LED net» is glued directly onto glass or Plexiglas, have the potential to fundamentally change the way we present and consume information.

Transparent LED technology is developing rapidly and offers promising opportunities in various industries. The combination of aesthetics, functionality and sustainability makes it an exciting technology that has the potential to fundamentally change the way we perceive information and interact with our environment.