Digital Signage
The digital signage solution attracts the attention of visitors to the casino as well as guests in the restaurants.
The modern screens can be used to communicate gaming news, current promotions and upcoming events. Topics such as the in-house member club «my.club» or any house rules can also be played.
The content distinguishes between different communication zones, which were designed according to the customer journey - so that the right message is played out to the right people at the right time.
Thanks to the flexible CMS solution from jls, this alignment is easy to manage and can be adapted to new requirements at any time.
Motion Design
Another advantage of the implemented digital signage solution is that the casino can generate CICD-compliant content itself in a very short time with the help of content templates created within the CMS and display it directly on the screens. This is very efficient and also saves resources when creating content.
The template is implemented in such a way that a distinction can be made within a design template between different outlets within the hotel. For example, the casino or a restaurant such as Olivo. The right theme and design is selected by means of a simple «dropdown» decision, after which only images and text need to be entered and the content is ready for publication.
Audio solution
In addition to visual content on the screens, the audio of the building is also played by jls. This can also be easily and flexibly planned and allocated via the jls CMS.
Various streams with different music styles are possible here, which can be planned according to zones and times of day.
Interactive Experience
Where would the topic of gamification fit better than in a casino?
A game was realised together with jls as an additional promotion and interaction option for the screens. In keeping with the theme, this was of course a slot machine.
The game was designed from the outset so that it could be used adaptively for different events. At the beginning, 3 events were already known. The start was at an external event at which the Grand Casino Lucerne was the main sponsor and had a presence on site, where a certain extra was needed to increase attention. With a 65-inch event screen on site, the large slot machine attracted a lot of attention and was enjoyed by visitors, who were able to spin the slots and win direct prizes and an exciting main prize.
Gamification - customer loyalty through fun
This was followed by the two other events at the Grand Casino Lucerne. At these two events, the gamification was adapted from one screen to three new 65-inch screens, making it probably the largest slot machine in Central Switzerland.
The first of the two events was Easter, when the game was played in the foyer of the Grand Casino Lucerne from Maundy Thursday to Easter Monday. The second event was the big Las Vegas promotion, during which the game ran for a whole 6 weeks in the gaming area and several hundred players tried their luck every day. At both events, the grand prize draw was the most attractive prize, but there were also daily instant prizes.
Implementation style
The gamification was implemented in such a way that players could scan a QR code with their own smartphone, then press the button on the mobile after checking in on the site so that the three wheels on the three screens began to spin.
With or without an instant win, anyone could register for the main prize draw directly on the mobile landing page by entering their details.
Visually, the slot machine was modelled on the look and feel of a Super Cherry. The entire implementation of the landing page, the backend with the game logic, prize management and data management, as well as all designs and content were realised by jls from a single source.