Website
ukb.ch
Intuitive, simple and goal-orientated
We have developed an intuitive and high-quality website for UKB that provides quick access to information and products. The clear and intuitive structure creates a new digital brand experience that puts the user's needs at the centre.
Thanks to a well thought-out information architecture, defined page types and a user-centred design system, a accessible and intuitive website was created that can be easily managed and adapted by UKB's content managers themselves.
Structure for each phase of the customer journey
The UKB website offers a first-class user experience thanks to a clear structure that is orientated towards the customer journey. From initial contact to conversion, it guides users intuitively through the website content. The well thought-out, user-friendly information architecture and intuitive navigation ensure that relevant information can be found quickly:
- Top of Funnel (TOFU): Clearly organised information and a clear design spark interest and enable a quick introduction to the world of banking.
- Middle of Funnel (MOFU): Structured page types and targeted content help to better understand products and services and find suitable solutions.
- Bottom of Funnel (BOFU): Clear calls to action and intuitive interactions facilitate conversion - be it opening an account, receiving advice or buying a product directly.
